Short Stories: How to Digitally Market the Product or Service?

Short Stories: How to Digitally Market the Product or Service?: Idea is to make you understand the basic concept of Digital Marketing, stepwise. Today we will discuss how SEO is use...

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How to Digitally Market the Product or Service?

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Idea is to make you understand the basic concept of Digital Marketing, stepwise. Today we will discuss how SEO is useful for businesses. Or does SEO really work?? Let’s see! (I always prefer quoting my blogs with examples for learning purpose only.) A well-established FMCG firm is the most successful firm amongst its competitors with multiple lines of products under its roof. Knowing the richness of its market penetration with a belief that this brand is Mr. reliable in each household, the Company has now thought of introducing altogether a separate line of business in Electronic Industry for Mobile Phones. Do you think it will be a success? Would you invest your money like you have been investing in purchasing its other products? Will it be a win-win situation for both - the end customers and the Company? Will its mobile phone sale impact another line of products already in the market for past many years? Likewise, there are many questions that may eru...
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Why a well established or new Businesses need a Digital Push?

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Going with the topic, it's quite interesting to know that the Marketing Concept is becoming smarter and smarter day by day. Trust me, it has been! Off late and even today, many firms prefer client pitch with multiple meetings by visiting the client irrespective of the domain or product or service you are working upon. Be it hi-tech engineering tools for some kind of risk assessment or chip development for heavy industries or some FMCG line of business. I am not denying from visiting the client. Visit them but smartly! When you are confident about the new or existing product or service, it's always advisable to do your homework well in advance. Change your way of presenting the Company credentials to the client. Don’t just give the presentation as a part of your duty or to meet your pitching targets. Rather make a smart attempt. Create a visual case study showcasing what you can contribute to further grow the client’s business expecting them to invest in ...
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Search Engine Marketing

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Search Engine Marketing or SEM (the term which is most commonly used in our daily conversation), is that Internet Marketing tool which helps a business to promote its website and increase visibility in Search Engine Result pages primarily through Pay Per Click (PPC) ads. Alright, let us discuss SEM in details with an example. I am sure it has become an integral part of your day to day life, and trust me, its all about that! Engaging Customer in various ways what Search Engine Marketing is!! Let’s check it out…! What exactly comes to your mind when you hear “Search Result Pages”? Do you get confused between what kind of “pages” people are talking about? Or What is this Search Result all about? Let me clear your doubt that Search Engine Result Pages that which is humbly represented as SERPs are nothing but what you actually see after putting your query in Google Search or Yahoo or Bing Search. In other words, the page which first opens up with th...
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